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President Donald Trump-backed company deepens partnership with Crypto.com as shares rise
Trump Media and Technology Group has announced plans to reward its shareholders with digital tokens, underscoring President Donald Trump’s growing embrace of cryptocurrency and blockchain technology.
The US-based company revealed on Wednesday that it has partnered with Singapore-based cryptocurrency exchange Crypto.com to distribute digital tokens to shareholders. Under the plan, investors will receive one token for every whole share owned.
Following the announcement, Trump Media’s stock recorded a modest boost, climbing about 5 percent by 11:00 a.m. US Eastern Time (16:00 GMT).
Trump, who owns the majority of Trump Media’s shares, has emerged as a vocal proponent of cryptocurrency, particularly during his second term in office.
Token rewards and platform benefits
In a statement, Trump Media said the tokens would be made available “in the near future,” though no specific timeline was provided.
The company added that token holders would periodically receive additional rewards throughout the year, including benefits and discounts tied to Trump Media’s flagship social media platform, Truth Social, and its affiliated streaming service, Truth+.
“We look forward to utilizing Crypto.com’s blockchain technology and improving regulatory clarity to implement this first-of-its-kind token distribution,” said Trump Media CEO Devin Nunes.
Trump’s vision of a ‘crypto capital’
Wednesday’s announcement marks another step in Trump’s broader cryptocurrency agenda. The president has repeatedly described himself as a “crypto president” and has pledged to make the United States the “crypto capital of the world.”
As part of that effort, the administration has rolled back regulations and halted investigations it says previously stifled innovation in the digital asset space. Similar pro-crypto stances have been taken by other right-wing leaders, including Argentina’s Javier Milei and El Salvador’s Nayib Bukele.
Crypto.com has been among the beneficiaries of this shift. In October 2024, the company disclosed that it had filed a lawsuit against the US government after receiving a Wells notice from the Securities and Exchange Commission (SEC), signaling possible enforcement action.
Those investigations were later dropped following the start of Trump’s second term in January.
“My administration is also working to end the federal bureaucracy’s war on crypto,” Trump told cryptocurrency executives at a March roundtable, praising them as “high-IQ people.”
That same month, the administration announced the creation of a strategic digital asset reserve at the US Treasury, including Bitcoin and other cryptocurrencies. Additional measures have included encouraging crypto investments in retirement accounts and issuing an executive order discouraging states from imposing their own crypto restrictions.
Industry support and criticism
The cryptocurrency industry has largely welcomed Trump’s policies, with several firms donating millions of dollars to his 2025 inauguration fund. Crypto.com was among the contributors, alongside donations to pro-Trump super PACs.
However, critics warn that reduced regulation and the industry’s reliance on leveraged financing could increase volatility, potentially exposing consumers to steep losses.
Expanding ties with Crypto.com
Trump Media’s relationship with Crypto.com has steadily deepened. In August, the company announced it would serve as a treasury for Cronos, one of Crypto.com’s digital assets. Two months later, both firms unveiled plans for Truth Predict, a market prediction platform that allows users to stake money on the outcomes of real-world events, including elections.
Although Trump has placed many of his Trump Media shares in a revocable trust managed by his son, Eric Trump, he remains positioned to benefit from any rise in the company’s valuation.
This has drawn criticism from watchdogs, who argue that corporate support for Trump-linked ventures could be aimed at influencing presidential decision-making.
Seeking new momentum
Since its launch in 2021, Trump Media has struggled to gain significant market traction. Its core product, Truth Social, trails major competitors, with an estimated 6 million monthly users.
In recent weeks, however, the company has moved to diversify its business, including the announcement of a proposed merger with fusion energy firm TAE Technologies, as it seeks new avenues for growth and investor confidence.
